The larger quart size is for transferring half-gallon ice cream container contents, but those products actually contain 1.5 quarts of ice cream. Blue Bell is taking a different approach. They are not being misleading. They don't even show you the ice cream. "Reducing the size of our cartons from 1.75 quarts to 1.5 quarts was not an easy decision, and we understand that consumers don't like to pay the same price for a smaller container," said Kim Goeller-Johnson, a Dreyer's Grand Ice Cream spokeswoman. See the seller’s listing for full details and description of, Ice Cream Container In Dairy Advertising Bottles & Containers, Ice Cream Carton In Dairy Advertising Bottles & Containers. "Last year, when milk and butter and egg prices rose substantially, we had two healthy price increases," he said. Over time they have taken a full pound of weight out of their packages," said Scott McClelland, president, H-E-B and Central Market, Houston. Interest will be charged to your account from the purchase date if the balance is not paid in full within 6 months. The first spot in Blue Bell's new ad campaign, which launched June 16, contains lighthearted vignettes of people's lives being affected by downsizing: a carpenter having to work with a smaller ruler and a woman trying to wear a smaller shoe, for example. These gorgeous paper cups are exactly … Food companies are increasingly opting to downsize, said Gary Stibel, founder and CEO of Westport, Conn.-based New England Consulting Croup. Influx of murders in the Houston area likely linked to the pandemic, according to mayor, Officials fear Trump could reveal secrets, Texas televangelist Kenneth Copeland laughs at Biden's presidential election win. ... Half-gallon containers … OPEC+ focuses on delay to output hike of three to six months, Covid restaurant shutdowns threaten oil refiners’ biofuel dreams, IEA cuts oil-demand outlook as vaccines won’t rescue market. Manufacturers feel forced to decrease package sizes because of "increasing costs of everything," Stibel said, "and they know that when they raise prices on products they run the risk of losing customers. Look at the build of the ice cream container you’re buying. One of his best known Blue Bell commercials was set in a beautiful meadow and starred contented cows who thought Brenham was Heaven. Buy [25Count] 64 oz Freezer Containers - Pair with Our 64 oz Lids to Prevent Freezer Burn - Premium Half Gallon Ice Cream Containers - LIDS SOLD SEPARATELY - Frozen Dessert Supplies: Cups - FREE DELIVERY possible on eligible purchases 1 of 3 Pamela Scott selects a half-gallon carton of Blue Bell Dutch Chocolate ice cream. BALCI - Premium Ice Cream Containers (2 PACK - 1 Quart Each) Perfect Freezer Storage Tubs with Lids for Ice Cream, Sorbet and Gelato! There is staining in several spots. There is not one happy cow in Blue Bell's new TV ad. Many of his feel-good spots evoked the charm of small town life. If Blue Bell were ever to shrink the size of its half-gallon, "I wouldn't like it, but I'd buy it. The little creamery from Brenham wants you to know that its carton is not getting little. Shipping to: United States, Canada, United Kingdom, Denmark, Romania, Slovakia, Bulgaria, Czech Republic, Finland, Hungary, Latvia, Lithuania, Malta, Estonia, Australia, Greece, Portugal, Cyprus, Slovenia, Japan, China, Sweden, Korea, South, Indonesia, Taiwan, South Africa, Thailand, Belgium, France, Hong Kong, Ireland, Netherlands, Poland, Spain, Italy, Germany, Austria, Bahamas, Israel, Mexico, New Zealand, Philippines, Singapore, Switzerland, Norway, Saudi Arabia, United Arab Emirates, Qatar, Kuwait, Bahrain, Croatia, Republic of, Malaysia, Chile, Colombia, Costa Rica, Dominican Republic, Panama, Trinidad and Tobago, Guatemala, El Salvador, Honduras, Jamaica, Antigua and Barbuda, Aruba, Belize, Dominica, Grenada, Saint Kitts-Nevis, Saint Lucia, Montserrat, Turks and Caicos Islands, Barbados, Bangladesh, Bermuda, Brunei Darussalam, Bolivia, Egypt, French Guiana, Guernsey, Gibraltar, Guadeloupe, Iceland, Jersey, Jordan, Cambodia, Liechtenstein, Sri Lanka, Luxembourg, Monaco, Macau, Martinique, Maldives, Nicaragua, Oman, Pakistan, Paraguay, Reunion, Uruguay, Russian Federation, Excludes: Angola, Cameroon, Cayman Islands, French Polynesia, Libya, Mongolia, Suriname, Guyana, Mauritius, Chad, Madagascar, New Caledonia, Iran, Western Sahara, Laos, Congo, Republic of the, Seychelles, Sudan, Venezuela, Somalia, Burma, Cuba, Republic of, Yemen, Liberia, Sierra Leone, Central African Republic, Niger, Saint Pierre and Miquelon. Dreyer's looked at raising prices to cover increased costs, "but at some point, it just doesn't make sense to raise prices too high," she said. 1 offer from $27.87. Oil steadied as the International Energy Agency warned the coronavirus vaccine breakthrough won’t quickly revive markets. Not only do they protect your frozen treats, but they also help keep your hot … The Brenham-based company is promoting its refusal to downsize its containers to 56 or 48 ounces, like many competitors. "Because we operate our own ice cream manufacturing plant, we are able to realize efficiencies that others, who have to buy from co-packers, cannot. For decades the company ran ads developed by the late Lyle Metzdorf. "Other brands have downsized from 64 ounces to 56 ounces to 48 ounces. Companies that have downsized their products, including Dreyer's and Breyers, clearly state the accurate size on the package. 6% off. 1.5 Quart (2-Pack, Blue), Ziploc 94604 Double-Zipper Freezer Bags, 1gal, 2.7mil, Clear w/Label Panel (Case of 250), Half Gallon Glass Mason Jar (64 Oz - 2 Quart) - 4 Pack - Wide Mouth, Plastic Airtight Lid, USDA Approved BPA-Free Dishwasher Safe Canning Jar for Fermenting, Sun Tea, Kombucha, Dry Food Storage, Clear, Tovolo Glide-A-Scoop, Non-Slip Base, Insulated Ice Cream Tub, 2.5 Quart, White, Ziploc Professional Freezer Bags, For Food Organization and Storage, Double Zipper, Gallon, 250 Count, Rubbermaid 712395881385 Servin Saver White Bottle, Plastic, 2 Qt./1.9 Lt (Pack of 3), 3 Pack, Clear, 3 Count, QuiFit Motivational Gallon Water Bottle - with Straw & Time Marker BPA Free Large Reusable Sport Water Jug with Handle for Fitness Outdoor Enthusiasts Leak-Proof, SUMO Jumbo Homemade Ice Cream Containers: Dishwasher Safe Tub. Vintage Bulk Ice Cream Half Gallon Container - Bloomer Bros Newark NY - Unused. Watch. 8 CONTAINER TUPPERWARE ICE CREAM SANDWICH MAKER SET #1729. Blue Bell's new marketing campaign is a departure for the company. No additional import charges at delivery! Introducing the UNIQ® 64 oz To Go Container. H-E-B Gulfgate shopper Pamela Scott, a city of Houston service manager, bought three half-gallons of Blue Bell on Thursday. The new Blue Bell ad also has a humorous slant, "but carries the underlying message of: 'We're the real thing, we're the good guys. The company chose to make its packaging smaller instead of raising prices. The company is "more likely to raise prices than to shrink the size of a container, put more air in the product or cut back on the more expensive ingredients," said Melvin Ziegenbein, Blue Bell's vice president of sales and marketing. Blue Bell has not increased the price of its half-gallon recently, Ziegenbein said. (BLUE) 4.8 out of 5 stars 1,464. H-E-B continues to offer half-gallon containers. The container … ", Blue Bell sticks with its full-size containers. Share on Facebook - opens in a new window or tab, Share on Twitter - opens in a new window or tab, Share on Pinterest - opens in a new window or tab. While there are no concrete plans to raise prices again, he said, it is something the company has to think about, given rising costs. For additional information, see the Global Shipping Program, This amount includes applicable customs duties, taxes, brokerage and other fees. 2.5 Quart (Green), Hefty Slider Storage Bags, Quart Size, 40 Count (Pack of 3), 120 Total, Ziploc Freezer Quart Bags with New Grip 'n Seal Technology, Quart, 75 Count, Souper Cubes 1-Cup Extra-Large Silicone Freezing Tray with Lid - 2 pack - makes 8 perfect 1cup portions - freeze soup broth or sauce, 4 Pack - 1 Gallon Glass Jar w/ Plastic Airtight Lid, Muslin Cloth, Rubber Band - Wide Mouth Easy Clean - BPA Free & Dishwasher Safe - Kombucha, Kefir, Canning, Sun Tea, Fermentation, Food Storage, WaterStorageCube Premium Collapsible Water Container Bag, BPA Free Food Grade Clear Plastic Storage Jug for Camping Hiking Backpack Emergency, No-Leak Freezable Foldable Water Bottle 1.3 Gallon 2-Pack, [5 Count] 64 oz Freezer Containers And Lids - With Non-vented Lids to Prevent Freezer Burn - Premium Heavy Duty Half Gallon Ice Cream Containers! Dreyer's ice cream is sold in 48-ounce containers. Extreme Freeze Reditainer 64 oz. If you reside in an EU member state besides UK, import VAT on this purchase is not recoverable. Blue Bell's ad campaign, letting consumers know that a half-gallon is still a half-gallon, is "brilliant," Stibel said. Condition is "Used". The item you've selected was not added to your cart. There's a problem loading this menu right now. "The ongoing feedback from our customers is that they aren't ready to pay $7 or more for a carton of ice cream.". The container has not been used but has condition issues. Other offers may also be available. Over the past few years, a number of food manufacturers have begun selling products in smaller containers, including some boxes of Cheerios, Wheaties, Kellogg's Frosted Flakes, Rice Krispies and Mini-Wheats — and some jars of Hellman's mayonnaise. (33.8 oz.) View cart for details. Dreyer's believes it makes more sense to downsize. Qualifying purchases could enjoy No Interest if paid in full in 6 months on purchases of $99 or more. Recently, some companies shrunk them farther to 48 ounces. After viewing product detail pages, look here to find an easy way to navigate back to pages you are interested in. $5.35 shipping. Select PayPal Credit at checkout to have the option to pay over time. This is a caring and reputable company,'" said Betsy Gelb, a marketing professor at Bauer College of Business at the University of Houston. Freezeable Deli Food Containers w/ Lids - Pack of 24 - Food Storage, Extreme Freeze Reditainer 64 oz. This item will be shipped through the Global Shipping Program and includes international tracking. We are able to ship our ice cream with other frozen food items," he said. OPEC+ focuses on delay to output hike of three to... Covid restaurant shutdowns threaten oil refiners’... IEA cuts oil-demand outlook as vaccines won’t... Oil falls back after reaching 10-week high, Shell wants Biden to reverse methane emissions rollback. Top subscription boxes – right to your door, © 1996-2020,, Inc. or its affiliates. Ideally, the ad would also remind consumers of "how good the ice cream tastes," he said. Better.These UNIQ® 64 oz Ice Cream To Go Containers are the best way to store your products in the freezer and protect them from freezer burn. DREC Ice Cream Containers Large (4 Pack–1 Quart Each) Reusable BPA-Free Freezer Storage Tubs with Tight Sealing Lids for Perfectly Fresh Ice Cream, Soup, Sorbet, Gelato with No Frost Comes With … Like Blue Bell, H-E-B's private label Creamy Creations ice cream still comes in a half-gallon container. Pamela Scott selects a half-gallon carton of Blue Bell Dutch Chocolate ice cream. Vintage Tupperware Almond Freez-N-Sav Ice Cream Container … Blue Bell still sells half-gallon containers of ice cream at a time when some competitors have downsized their packages to offset rising food and fuel costs. The PayPal Credit account is issued by Synchrony Bank.

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